Introduction In the rapidly evolving landscape of digital advertising, transparency and efficiency are key concerns for advertisers and publishers alike. One crucial development in this space is the adoption of Sellers.json, a mechanism designed to provide visibility into the programmatic advertising supply chain. As a leader in media technology, Amagi is committed to fostering a transparent and fraud-free advertising ecosystem. This article explores the role and importance of Sellers.json in online advertising.
What is Sellers.json? Sellers.json is an IAB Tech Lab standard that allows buyers and advertisers to identify and verify the entities involved in selling ad inventory. This transparency ensures that advertisers can trust the sources from which they are purchasing inventory and helps combat fraud in the programmatic supply chain.
How Sellers.json Works Sellers.json functions as a publicly accessible file hosted by supply-side platforms (SSPs) and ad exchanges. This file provides details about sellers, including:
- Seller ID: A unique identifier assigned to each seller.
- Seller Type: Whether the seller is a direct publisher or an intermediary.
- Domain Name: The official domain of the seller.
By publishing this information, Sellers.json enables advertisers to validate the legitimacy of ad inventory sources and reduce the risk of fraudulent transactions.
Key Benefits of Sellers.json
- Enhanced Transparency: Buyers gain clear visibility into the entities selling ad inventory.
- Fraud Prevention: Identifies unauthorized resellers and reduces instances of domain spoofing.
- Improved Supply Path Optimization (SPO): Advertisers can prioritize working with direct and trusted sellers.
- Better Publisher Monetization: Ensures that reputable publishers receive fair value for their inventory.
Sellers.json and Amagi’s Commitment to Transparency At Amagi, we integrate Sellers.json into our advertising solutions to ensure advertisers and publishers benefit from a secure, verifiable, and efficient programmatic ecosystem. By leveraging Sellers.json, we help media partners optimize their ad supply chain, prevent fraudulent activities, and build stronger trust with buyers.
Conclusion As programmatic advertising continues to grow, adopting transparency-enhancing tools like Sellers.json is crucial for industry-wide trust and efficiency. Amagi remains dedicated to advancing industry standards and promoting a secure and transparent advertising environment.